PIzzaburger

What would you do with one free hand?

BUBKA & Dr. Oetker launch the first pizza that thinks it’s a burger – online!

pizzaburger
Dr. Oetker - pizzaburger
Dr. Oetker - pizzaburger

Watching football? Fancy a pizza? Or a burger…? Thanks to Dr. Oetker you’ve never got to make that awful choice again! Because now, there exists for the fist time a pizza in burger-form. On the inside it’s tasty like a pizza, on the outside it’s handy as a burger. You can eat the pizzaburger with one hand without making a mess. It’s the taste of a pizza with the ease of a burger, so it’s just perfect for the target group of young men.

Dr. Oetker gave BUBKA the job of bringing the international recognition of its TV-ads online and building up a database. BUBKA developed a Facebook App. And there are great prizes for real lads to win. They’ve just got to provide their personal details and fill in a tie-breaker question: tell us what you would do with your one free hand – the one not holding you pizzaburger! It fits the campaign idea of “the easier the better”. The competition is supported with a TV-ad, YouTube trailer-ads and Facebook ads.

Dr. Oetker - Pizzaburger
Dr. Oetker - Pizzaburger