Do people believe your sustainable campaign? Let's test it!

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Suspension of Disbelief - Fast Check

Result of research show the importance of speciaist sustainability communication skills. Thanks to the research we can help to determine how to suspend disbelief.

Bubka has asked Prof. Dr. Verleye from UGent and iVOX to study the credibility and effectiveness of 100 sustainability campaigns from national and international brands that ran in the last two years. The results were staggering:

81% of sustainability ads lack credibility - 13% of sustainability ads create brand preference - 63% of sustainability claims people don’t understand - 83% of sustainability claims are considered greenwashing

How does your campaign perform: do the Fast Check

- What do we test?
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- What will you learn
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- How much will it cost?
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Upload your Creative Communication that you would like to test. H2

This can be a TV campaign, a radio commercial, a print ad, a social post,… But choose the most important channel

Select a Dutch + French example of your communication. This can be a JPG, PDF, Audio or Video file.

File size is max 20mb. If your file is bigger, you can add a wetransfer link (or other cloud service link)

Select your file
Put here your WeTransfer or Google Drive link to share your files.

Would you like to receive our Whitepaper or the book?

Do you want to learn more about our research and the methodology? Tick the ‘White paper’ box below.

Curious how Belgians think about sustainability? We'll send you a free copy of the book 'The sustainable Belgian' (Dutch).

Fill in your e-mail and post address so we can send them.