The competition in the movie industry is tough. In corona-less times, movie theatres premiered new blockbusters every week. And every month streaming platforms bombard you with fresh content about their newest productions. On top of that, your movie has to compete with random content on YouTube, TikTok and other Instagrams.
If you want to be seen in movie theaters, you must stand out online.
So how can you make sure that your new movie ends up on the audience’s “must-see” list before it is released? How do you turn it into the “talk of the town” instead of a forgotten gem?
Make creative content even more creative
Movie studios always send out a number of movie clips and trailers for promotional purposes. That “creative content” can be enhanced with an extra creative layer, to make stories and emotions even stronger.
We caught the eyeballs of scrolling social media users with breakers, creative use of subtitles and very original formats like whole clips moving from side to side within video ads.
Anything to stand out from boring, standard trailers and clips.
Action! Cut… ting-edge content!
Box office hit guaranteed
A whole bunch of the movies we got to campaign for reached the top of the box office.
In June 2021, when movie theaters in Belgium and the Netherlands re-opened after that darn pandemic, we even contributed to a move reaching gold status in the Netherlands.
The comedy ‘Bon Bini Holland: Judeska in da House’ managed to draw 100.000 moviegoers. Insane!
We expect to follow up that success with our campaigns for the highly anticipated movies ‘Ainbo: Spirit of the Amazon’, ‘Eiffel’, ‘Meskina’ and ‘Stillwater’.
And whether or not it is justified, we really like to believe that our cool content somewhat contributes to the success these movies have achieved or will achieve in the future.
So, until proven otherwise: box office hit guaranteed, thanks to Bubka.
Does that mean we’ll get a star on Hollywood Boulevard someday?