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BUBKA is a hybrid agency, where integrated ‘360°’ campaigning and ‘365/year’ real time brand presence and availability converge resulting in more communication power with less waste.
BUBKA’s three star approach is built on smart strategy, creative power, and a guarantee of results. We are convinced that clever, sexy looking advertising, will always sell.
Our Smart-Sexy-Selling philosophy originates from our drive to fully understand your business. We then put our expertise and creativity at work to truly appeal to your target group.
On top of that, BUBKA throws in its proprietary CEO-method (Communication Effectiveness Optimisation) for maximum results.
BUBKA’s CEO approach (Communication – Effectiveness – Optimization) improves the effectiveness of advertising strategy and creation. When developing a campaign, BUBKA integrates a series of tests, scans and research to maximize its ROI (Return On Investment) – even before its launch.
BUBKA’s on- and off-line professionals and management commit to better business for you. Being the only Belgian advertising agency ever to win 3 EFFIE Awards for the same brand (Ricola), we prove this every day.
BUBKA delivers – beyond creative ideas.
What we do
Welcome at BUBKA
T +32 3 206 86 00
BUBKA is a division of Multimedia Advertising nv,
Company registration number 0432 151 727.
Michel (°1964) holds a degree in communication management. In addition, he studied Marketing in Practice (Vlerick), BTS Publicité Grenoble and the Management Development Program (Ogilvy Group). He has over 25 years of experience and was amongst others Managing Director at OgilvyOne. He has worked on various European and national projects (Atlas Copco, Xeikon, Philips, DaimlerChrysler, IBM, SAP, Proximus, Electrabel, Coca-Cola, Mercedes, Zespri, Red Cross, Flemish Government, Studio 100, Atos Wordline, Kraft…). He was also one of the initiators of various (online) CRM projects and integrated ‘branded entertainment’.
Michel is a Caples Award laureate, as well as captain within the BDMA and director of the NGO Ninafri.
Michel Laukens – Client Service Director
T +32 3 206 86 23
Raf Van Raemdonck
Raf (°1965) holds a Master degree in political science, a post-graduate degree in economics and marketing, and he is still learning every day. Over the past 25 years, he developed strategies and supported campaigns for amongst others Ricola (EFFIE 2001, 2002, 2005), Red Cross, Zespri kiwifruit, Baloise Insurance, ASLK (BNP Paribas Fortis), VAB, Flemish Government, Chiquita, Dr. Oetker, the Zoo of Antwerp, Meli, Lutti, Sportlife, Läkerol, Fruit Shoot (Teisseire), the cities of Ghent and Antwerp…
Raf is the only Belgian advertising man to have won three EFFIE Awards for the same brand (Ricola), including the ‘Measurement of Effectiveness’ Award. In addition, his name is on the winners list of amongst others Best of Brand Activation, PMC Europe Award and Best of Direct Marketing. Raf is also Chairman of IMAGE (Independent Marketing & Advertising Group Europe).
Raf Van Raemdonck – Managing Partner
T +32 3 206 86 22
Adriaan Van Looy
Adriaan (°1973) holds a Master degree in visual arts and advertising design. He started his career as an art director at various leading international and national agencies, where he worked over the last 17 years on integrated and direct campaigns for clients, such as Unilever, Electrabel, KBC, Belgacom, Telenet, SD Worx, Kluwer, Harley Davidson, A.S. Adventure, the Zoo of Antwerp…
Amongst others, he won a Grand Prix at both CCB and the Cannes Lions, where he was also a member of the jury for the Promo Lions in 2009. In addition, he has won numerous other awards, including the John Caples Awards, Eurobest, various Cuckoo Awards and Best of Activation Awards.
Adriaan Van Looy – Creative Director
T +32 3 206 86 17
Dirk (°1963) holds a Master degree in press and communication science. He worked as a telemarketer (VUM group) and a project & traffic manager at various graphical companies (a.o. Scanline). For 20 years, he has been active in advertising as a production manager and operations manager for varied clients, such as Red Cross, Ricola, VAB, Quelle, Corona Direct, Flemish Government, Studio 100 and many others.
Through seminars, workshops and professional literature, he stays on top of the latest technological developments in order to offer all BUBKA clients state-of-the-art service.
Dirk Malfliet – Production
T +32 3 206 86 00
‘Digital’ is not a separate discipline for BUBKA, it belongs to the core of brand building as well as activation programmes. Including orientation on the long and short term effectiveness.
The range of brand building techniques which are now available has sharply expanded. As has the way, the combinations and speed in which the interaction between brand and consumer develop.
BUBKA has adapted its structure to this hybrid reality, in which ‘360’ and ‘365’ come together. By synchronising, you achieve more power at the right moment and generate less waste.
Continuously synchronise forces = combining the best of both worlds = more turnover, less energy waste. More efficient and a better result.